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Why invest in a wine-producing property?
Wine, just the same as haute-couture
or jewellery, is part of French luxury.
To invest in a wine-producing property,
to produce and distribute one's own
wine and to live in a prestigious house
surrounded by vineyards is, of course,
a dream. As well as the asset investment
if there is one, the acquisition of
a wine-producing property also has
other advantages, from a tax point of
view for instance. In parallel, there is
also, for any entrepreneur, the attraction
of the economic challenge: to
develop or bring back to life a wineproducing
company, to develop distribution
networks, to strengthen the
name of the label, to create the packaging,
to manage a team and especially
to adapt one's wine to international
markets.
What is the specific attraction of Provence?
The Côte d'Azur, besides its Mediterranean
climate and its luminous landscapes depicted
by the greatest artists, benefits from
an international prestige. Its gastronomy,
its wines and its incomparable atmosphere
have made it an exceptional place for over
a century.
What are its particularities in terms of product?
One of the greatest advantages of
Provence is the rosé. It is not only a wine
which reaches a level of quality recognised
throughout the world, but also a product
whose sales do not stop increasing, at a
stable price, and which, in terms of working
capital, offers the huge advantage of not
generating stocks.
What are its particularities in terms of product?
One of the greatest advantages of
Provence is the rosé. It is not only a wine
which reaches a level of quality recognised
throughout the world, but also a product
whose sales do not stop increasing, at a
stable price, and which, in terms of working
capital, offers the huge advantage of not
generating stocks.
What is the average price of a vineyard in Provence?
It is difficult to speak of an average price as
you find wine-producing properties from
750,000 euros to 35 million euros. But I
would say that a large part of our sales are
located between 2.5 and 7 million euros.
What would you recommend to a potential buyer?
Despite being a very attractive region from
a tourism point of view and therefore extremely
favourable to wine sales, I always
recommend my customers to think about
the sales necessary for the successful running
of the property and about the commercial
network available to them and that
they think about being able to develop. It is
essential to analyse the potential markets
before investing in a wine-producing property.
What is the strength of the Raveyre Firm?
We have been experts in wine-producing properties
since 1992 and we are part of the
Vinea Transaction network, which has included,
since 2001, the 5 leading French agencies
in that market. Each of us is a specialist
in a wine-producing region, we have in our
portfolio the majority of assets for sale and we
know the wine-producing and real estate particularities
of our region extremely well.
Together, thanks particularly to our Internet
website www.vineatransaction.com , which
receives more than 200,000 visitors per year,
we have gained the trust of an international
clientele. Our excellent knowledge of the wineproducing
transaction market has led us to
regularly speak at conferences and we are
often the main reference of economic, wine-producing
or real estate reporters on that subject.
Furthermore, it must be said that the best
rosés of the world are being produced in
Provence, thanks to a high technique,
resulting from huge investments in wine
cellars and vineyards, as well as the improvement
of cultivation while limiting yields.
Between 60 and 70% of the wine produced
by the properties are rosés, with an
average price per bottle which increases
every year.
It must also be noted that rosé is being
increasingly exported worldwide.
How would you describe the new buyers?
Our buyers, French or foreigners, are first
and foremost passionate people, who want
to develop quality products, some in small
quantities to produce "backyard wine" in
enchanting surroundings with beautiful buildings,
most steeped in history; and all this
under the sun of the Côte d'Azur with its
numerous charms…
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